S3 Solutions
Advertising can too often feel like a complex, brain-squishing maze to navigate. But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Alex says there are only three use cases in advertising: #1 – Demand generation – when you want to create […]
First off – Thanks to Billy Mueller’s recent post of inspiration. Top take aways: Ask yourself: Are your emails easy to read? “Less is more” scarcity is valuable Extremely shareable content has more organic / viral engagement than most $ marketing spends Be fearless in taking – strategic – swings at deeply connecting with your […]
Faith based Camps & Retreats, (for whom I’ve provided over 30 years worth of enterprise Founders and non-profit Executive Directorship with, and now consult for from coast-to-coast), is firmerly rooted on the conviction that time spent away from familiar surroundings, deeply engaged with the created order, and under the tutelage of fellow faith-seekers, provides youth […]
Timeless Tips – The Correct Way to Email It’s still the best way to communicate professionally, but only if you follow these tips Thanks to author Sarah Begley for these never-out-of-style email etiquette tips. 1. Quickly get in and quickly get out Whether to use “Dear” or “Hi” or “Hey there!” depends on your […]
Listening to a recent Marketplace podcast – marking the one-year impacts of COVID-19 on America’s business economy – we couldn’t help but be drawn into the “unfortunate timing” endured by Denver, CO beauty shop owner Ashlie Ordonez. (listen to the podcast) Having a business plan, signing a location lease, rolling out the Grand Opening […]
If you’ve been in virtual meetings or trainings during the past 12-months, you know the benefits and pitfalls of using a video conferencing platform as part, (a BIG part), of your communications tool-kit. The availability and quality of the top platforms have made quantum leaps over the years. Once mastered, however, the video conferencing […]
Remember those 45-page annual reports with pages and pages of text, financial tables, and donor lists? Right, nobody reads those things anymore. Plenty of organizations of every size still produce those kinds of ponderous, year-in-review documents, but that doesn’t mean they’re getting read very much. To make an annual report that people actually want to […]
2020 was a wake-up call for many organizations seeking to modernize their digital communications as the pandemic permanently disrupted every traditional sector of business. As we aim to kick off a successful new year in this new normal, it’s time to set communication goals for 2021 and beyond. It may be technologies you need to […]
Messaging is ‘simply’ story-telling. We say ‘simply’ in air-quotes because it’s anything but simple. It’s indeed an Artform. Whether it’s cave wall pictographs, passing down lore around the campfire, preaching the Good News, elevating your elevator pitch, or interpreting an art piece or a Civil-War battlefield; all effective communications distill down to these two core […]
Follow this simple plan and you’ll be on track for holiday – or any campaign seasons – marketing success. It’s one final push to boost sales or donations or? before the end of your campaign cycle, don’t leave it all until the last minute. We wish you a successful campaign and all the best! […]