Advertising can too often feel like a complex, brain-squishing maze to navigate. But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Alex says there are only three use cases in advertising: #1 – Demand generation – when you want to create […]
Tag: Identify Issues
By mid-month every January most of us have already failed in maintaining our new years resolutions. However, it’s never-too late to become more productive, accomplished, and fulfilled, starting today. Read this insightful and inspirational Inc. article full of actionable models for all of to figure out how deciding what NOT to do can make all […]
The Remote Workplace – in some way, shape, or form – is here to stay. This outstanding Harvard Business Review article by Raghu Krishnamoorthy, the Senior Fellow and Director of the University of Pennsylvania’s acclaimed Chief Learning Officer doctoral program, offers the proposition that “Micromanagement is an employee obstacle; micro-understanding is an employee resource.” […]
While Soccer, (Futbol), is indeed the “Beautiful Game“, we can compare good associations or organizations’ board of directors’ meetings to athletic contests that are well-officiated. Imagine you’re putting on the Zebra stripes, donning a whistle, and viewing this topic with me through the lens of a referee. Both require preparation, experience … and leadership. […]
No matter what size your business is, there’s one big thing you need to be thinking about in 2021: Customer Trust tips into how you treat their digital data. Keeping your organization’s data — and your customers’ data — safe is essential. Cybercrime is expected to cost businesses $6T this year — double the amount from […]
Whether in person, in print, or dashing across the digital screens of our busy lives, we only have a few seconds to get prospects to LOOK so that we might set the HOOK for what – we hope – is a meaningful sales funnel journey; concluding with another win in your BOOK of business. In […]
“What role should an organizations leader play in customer support? Is there anything useful to be learned by talking to customers directly every day or is this more of a distraction that should be handled by dedicated folks?” You may have a full team of people, including marketers, dedicated customer support folks, and tons of […]
Returning your operation to any-level of “normal work” during this on-going COVID-19 pandemic isn’t an easy decision. Each stage of reopening comes with risks to employees’ mental and physical health, as well as scheduling conflicts for employees who also have to care for family members. Organizational leaders should consider these risks, as well as […]
Keep the Peace at Meetings Roll-up-their-sleeves dedicated Board members love to argue. Whether it’s a policy, procedure or philosophy, it is rare that all passionate team or Board members will agree 100% on interpretations, spirit, and intent of your organization’s policy’s, By-Laws or the best way to do things. Most of the time, that sort […]