Follow this simple plan and you’ll be on track for holiday – or any campaign seasons – marketing success.
It’s one final push to boost sales or donations or? before the end of your campaign cycle, don’t leave it all until the last minute.
We wish you a successful campaign and all the best!
Create a special holiday offer
Decide on the type of offer/what’s on sale, who you’re targeting, the validity period, and most importantly, the terms and conditions.
Create an email newsletter to promote the offer
Emails are a great way to connect directly and build meaningful relationships with subscribers. Make your emails fun with a festive holiday email theme, or whatever visual matches your campaign.
Set up website pop-ups to generate leads and conversions
Start your list-building activities in advance so you have a strong list in time for campaign launch.
Leverage marketing automation with abandoned cart emails
Set up automated emails to remind those abandoned cart visitors to come back to your site and check out.
Create some social media buzz
By first knowing your audience, you can choose the platforms where your audience is most engaged and set aside some time to plan out the content calendar.
Don’t wait until launch day to promote your offer. Start sharing teasers of your upcoming deals in the weeks before.
Get your customer service team on board
We can’t stress this enough: Make sure your customer service team has ALL the details associated with your campaign’s special offer or CTA (Call To Action), so they can easily field questions. Consider setting up live chat to quickly answer queries from website visitors.
Launch your campaign and track the results
Set the offer live on all your different channels and start measuring. Take note of what goes down well (and not so well) with your audience – this is valuable intel for your next campaign!