S3 Solutions
Advertising can too often feel like a complex, brain-squishing maze to navigate. But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Alex says there are only three use cases in advertising: #1 – Demand generation – when you want to create […]
First off – Thanks to Billy Mueller’s recent post of inspiration. Top take aways: Ask yourself: Are your emails easy to read? “Less is more” scarcity is valuable Extremely shareable content has more organic / viral engagement than most $ marketing spends Be fearless in taking – strategic – swings at deeply connecting with your […]
Remember those 45-page annual reports with pages and pages of text, financial tables, and donor lists? Right, nobody reads those things anymore. Plenty of organizations of every size still produce those kinds of ponderous, year-in-review documents, but that doesn’t mean they’re getting read very much. To make an annual report that people actually want to […]
2020 was a wake-up call for many organizations seeking to modernize their digital communications as the pandemic permanently disrupted every traditional sector of business. As we aim to kick off a successful new year in this new normal, it’s time to set communication goals for 2021 and beyond. It may be technologies you need to […]
Messaging is ‘simply’ story-telling. We say ‘simply’ in air-quotes because it’s anything but simple. It’s indeed an Artform. Whether it’s cave wall pictographs, passing down lore around the campfire, preaching the Good News, elevating your elevator pitch, or interpreting an art piece or a Civil-War battlefield; all effective communications distill down to these two core […]
Whether in person, in print, or dashing across the digital screens of our busy lives, we only have a few seconds to get prospects to LOOK so that we might set the HOOK for what – we hope – is a meaningful sales funnel journey; concluding with another win in your BOOK of business. In […]