Advertising can too often feel like a complex, brain-squishing maze to navigate. But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Alex says there are only three use cases in advertising: #1 – Demand generation – when you want to create […]
Tag: Communications
First off – Thanks to Billy Mueller’s recent post of inspiration. Top take aways: Ask yourself: Are your emails easy to read? “Less is more” scarcity is valuable Extremely shareable content has more organic / viral engagement than most $ marketing spends Be fearless in taking – strategic – swings at deeply connecting with your […]
While Soccer, (Futbol), is indeed the “Beautiful Game“, we can compare good associations or organizations’ board of directors’ meetings to athletic contests that are well-officiated. Imagine you’re putting on the Zebra stripes, donning a whistle, and viewing this topic with me through the lens of a referee. Both require preparation, experience … and leadership. […]
The Correct Way to Email
Timeless Tips – The Correct Way to Email It’s still the best way to communicate professionally, but only if you follow these tips Thanks to author Sarah Begley for these never-out-of-style email etiquette tips. 1. Quickly get in and quickly get out Whether to use “Dear” or “Hi” or “Hey there!” depends on your […]
If you’ve been in virtual meetings or trainings during the past 12-months, you know the benefits and pitfalls of using a video conferencing platform as part, (a BIG part), of your communications tool-kit. The availability and quality of the top platforms have made quantum leaps over the years. Once mastered, however, the video conferencing […]