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Messaging Sales & Marketing

There are really only three use cases for advertising. Do you know them?

Advertising can too often feel like a complex, brain-squishing maze to navigate.  But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Alex says there are only three use cases in advertising: #1 – Demand generation – when you want to create […]

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Messaging Sales & Marketing

Zen and the art of Wordle based Marketing

First off – Thanks to Billy Mueller’s recent post of inspiration. Top take aways: Ask yourself: Are your emails easy to read?  “Less is more” scarcity is valuable Extremely shareable content has more organic / viral engagement than most $ marketing spends Be fearless in taking – strategic – swings at deeply connecting with your […]

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Board Development Operations

Are We Meeting or Truly ‘Meeting’?

  While Soccer, (Futbol), is indeed the “Beautiful Game“, we can compare good associations or organizations’ board of directors’ meetings to athletic contests that are well-officiated. Imagine you’re putting on the Zebra stripes, donning a whistle, and viewing this topic with me through the lens of a referee. Both require preparation, experience … and leadership. […]

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Messaging Operations

The Correct Way to Email

Timeless Tips – The Correct Way to Email It’s still the best way to communicate professionally, but only if you follow these tips  Thanks to author Sarah Begley for these never-out-of-style email etiquette tips.   1. Quickly get in and quickly get out Whether to use “Dear” or “Hi” or “Hey there!” depends on your […]

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Messaging Operations team development

6 Things to Remember When Communicating Virtually

  If you’ve been in virtual meetings or trainings during the past 12-months, you know the benefits and pitfalls of using a video conferencing platform as part, (a BIG part), of your communications tool-kit. The availability and quality of the top platforms have made quantum leaps over the years. Once mastered, however, the video conferencing […]

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